SEO, or Search Engine Optimization, is integral to growing a successful business online. Google will crawl and index your website, essentially deciding how reputable your page is. Understanding and utilizing SEO will make a notable impact on your website’s efficiency. Below are 4 reasons why SEO is an effective marketing strategy.
When employing SEO tactics, you’ll focus on optimizing your organic search results. When potential customers discover you via organic search as opposed to paid ads, they’re more likely to assume you’re reliable. When focusing on this method, you’ll use keywords to get your website to the first page of the search engine results.
This is where SERPs—Search Engine Results Pages—come in. Your page ranking is extremely important: the vast majority of web users will reword their search query rather than click to page two of the search results if they don’t immediately find what they’re looking for. SEO will help your website land a coveted spot on the first page of the SERPs.
Pay-per-click ads are not just expensive—their results are also short-term. You may see increased results with PPC ads, but these results will only last as long as your ad campaign does. SEO is attractive because it’s a more long-term and cost-effective option.
Hopefully, your website has a blog that you regularly update with relevant, quality content. If another related website links to your blog, Google will view this as proof that your website is valuable to Internet users. Getting other websites to link back to yours will drastically improve your page rankings. However, you should be wary of placing your own links on other webpages. Linking back to yourself in YouTube or article comments may cause Google to mark your page as spam.
SEO is perhaps the most effective strategy for growing your online business. However, once you have the attention of your customers, it’s up to you to keep them. Providing exceptional content will give you the longest-lasting results and help your business thrive. Combining your valuable services with smart SEO marketing is sure to provide you with lasting success.