The immense popularity of social media sites provides an opportunity for businesses to market their products and services to millions of people. As such, roughly 91 percent of companies use some form of social media for marketing purposes. If you are part of the 9 percent that hasn’t jumped on this trend, here are five benefits of social media marketing for your business to convince you.
Advertising your business on social media is a great way to increase your brand’s visibility. By creating business profiles on major social platforms such as Instagram, Facebook, and Twitter, you’ll be able to create sharable content and reach a wider audience. These platforms will also make you more accessible to customers and give you more opportunities to project your company’s unique voice.
Generating a large social media following and creating posts that link back to your website will help significantly increase inbound traffic. As such, it is important to branch out and advertise your business on multiple platforms in order to expand your customer base.
Interacting with your customers on social media is a great way to create a loyal following. By responding to comments, questions, and concerns about your business on social platforms, you’re showing that you care about your customers and their satisfaction. As such, customer relationships will improve—along with your reputation.
According to Forbes, 62 percent of millennials reported that they are more loyal to brands who engage with them on social media. As such, taking the time to create relationships with your customers by interacting with them on social media could help you retain your customer base as industry competition increases.
One of the main benefits of social media marketing for your business is that it’s extremely cost-effective. Almost all major social media platforms are free to use and even paid advertisements on these sites are relatively inexpensive. As such, spending just a couple of hours a week on social media marketing could allow you to reach thousands of customers while investing minimal time and money.