Even today, print media remains an effective way of marketing. Holding a physical item in your hand often feels more credible than something you see on a screen. Additionally, for local businesses with a specific demographic, a newspaper is a more focused, cost-effective way to advertise your product. Once you decide to use a newspaper as your marketing medium, you’ll need to determine which type of ad will work for you. To aid in your decision-making process, we’ve listed five types of newspaper ads.
True to its name, an insert ad is a loose piece of paper placed between a newspaper’s pages. An insert generally targets the Sunday audience, as many shoppers actively seek out advertisements and coupons on Sundays. Inserts also tend to stand out against on-page ads, since they’re quick to attract the attention of the consumer.
A business card ad is a no-nonsense call to action. It states who you are, what you do, and how to contact you. This ad is often a low-cost form of advertisement. However, because it’s not always given ideal placement in the newspaper, it’s not always the most effective option. To make sure your ad attracts your customers’ attention, read up on how to make your business card stand out.
When we imagine a newspaper, the classifieds are likely one of the first things that come to mind. This page is the catch-all for every type of promotion you can think of. Those looking for employment are likely to peruse the classified section, so this is where you’ll want to advertise if you’re hiring. It’s also a popular domain for real estate and car sales listings.
Display ads are similar to classified ads, but with one notable difference: classifieds are text-only, but displays allow you to incorporate images and logos. The addition of a small image or a design element such as a colorful border can go a long way in attracting a customer’s initial interest.
The spotlight ad generally features a specific product. It’s an effective way to stand out, but you’ll want to focus on a high-quality product. This type of ad would also be a good option for self-employed professionals such as lawyers or a real estate agent. This is one of the more traditionally successful forms of advertisement, but as such, it’ll cost more.