Local businesses are arguably the foundation of any community. However, the advancement of modern technology may present challenges to their advertising strategies. As helpful as word of mouth is, businesses must now take other steps to promote their services. If used correctly, the Internet can be very advantageous for business owners. We have compiled a list of useful online marketing strategies for local advertising.
More and more people use cell phones for their search queries every day. Having the answer to all of your questions in the palm of your hand is undeniably convenient. In fact, as of 2019, 60% of all Google searches are completed via mobile device. Because of this, it’s essential to have a mobile-friendly website. If a potential customer clicks through to a page with an awkward mobile display, they’re extremely likely to click away.
A strong social media presence is particularly important. Your customers will be even more receptive if you take the extra effort to interact with them on your social platforms. By taking the time to respond to comments and reviews, you reward your customers for reaching out. Remember, they’re choosing your business—choose them in return. Your website and social media accounts should enhance your message and help you stand out.
If someone types “pizza place” into their search bar, they’re most likely looking for a pizza restaurant somewhere nearby. Google knows that, and it will list local pizza parlors instead of a place that happens to be a hundred miles away. If you want your business to be featured at the top of the search results page, you’ll need to optimize your Google My Business listing. Verifying your business with Google is an extremely important step to take in order to get new customers.
Remember, consumers like a company with a mission. Maintaining your online presence is essential, but you should do so in a way that honors the values that played an integral part in the creation of your business. Your website and social media accounts are tools to help convey your message, and it’s important to know how to use them. Your customers will choose you for a reason. You just need them to notice you first.