The best and most innovative product, app, or service won’t gain traction if no one ever hears about it. Consumers depend on the wisdom of the crowd and the affirmation of friends when they make buying decisions, and brands can build loyalty with a strong online presence. Read on to learn how to build social proof for your brand.
People make buying decisions based on what other people think. Whether it stems from wanting to be like the popular kids, wanting to look like you belong, fear of missing out (“FOMO”), or the sense that there is safety in numbers, people rely on the wisdom of the crowd. Social proof satisfies this need.
Social proof can take the form of reviews, tweets, or testimonials. It can come through an influencer’s YouTube channel, a blogger’s mention, or a celebrity’s endorsement. Consumers find social proof in expert opinions or in the perceived wisdom of the choices trusted friends and family make.
Many brands miss out on opportunities for social proof by failing to take simple steps to build it. Take these actions to demonstrate your brand’s capability to your audience.
Even if you run a small business, social proof is essential for your success. When you learn how to build social proof for your brand, you’ll see your web visits increase, and visitors may spend longer on your site, leading to greater conversions.
As a business owner, you may be wondering how you’ll find time to run multiple social media accounts and stay on top of maintaining social proof. That’s wherepaid marketing pays off, whether it’s marketing for craft brewers or services suited to upstart fashion brands. Enlisting the help of an experienced agency with specialization in your industry can get the social proof ball rolling, which will improve your rankings in search engines and earn you more clicks.