It can be difficult to trust that your brand will be able to stand out among the myriad of similar products that surround it. It’s not as simple as just putting your product up on the shelf and hoping for the best. You’ll have to put in some extra work to really understand your customer base and what they’re looking for. Here we’ll look at how to make your brand stand out on shelves so that customers’ attention stays right where you want it.
In an array of product colors and patterns all vying for your attention in a store, sometimes it is the simplest option that makes the most impact. You want to get your product’s point across right away, while also projecting your brand image so it sticks in customers’ heads. You don’t need flashy colors and tons of text to connect with a customer. Keep it simple, and you’ll be surprised how many people prefer your brand over your competitors’.
Once all the product testing and market research is done, it can be tempting to want to rush the product onto shelves so it sells right away. Resist the urge to do this, however, because no one is going to want to buy something that is in the cheapest packaging out there. Customize your product’s packaging design and tailor it to your preferred audience if you want to really hook them.
When it comes down to it, customers want a brand that they trust to deliver on what they say they will. It’s important that your product’s packaging reflects the product inside—no tricks or gimmicks. Equally crucial is the text you do put on your product; this is a chance to tell your brand’s story and mission so that buyers can connect to it.
These are just a few ways to make your brand’s product stand out on shelves, but the underlying theme here is honesty. If you respect your customers as people and don’t trick them into buying something they thought was going to be something else, you foster a long-term relationship that keeps them coming back for more.