Digital marketing is no longer the industry’s best-kept secret. These days, everybody’s using the internet to promote their companies. However, just because online forms of marketing are effective doesn’t mean the old ways of doing things aren’t. If you’re interested in advertising your business offline, we’ve compiled a list of some of the best ways to promote yourself in the real world.
Many forms of advertisements should grab the attention of people walking or driving by, but none of them are more cost-effective than putting a car wrap on your vehicle. A standard billboard ad will cost money to create, and then you have to pay a recurring fee to display it.
On the other hand, vehicle wraps are a one-time charge. After you pay to have it made and installed, you essentially have free advertising. Putting these onto any car your company owns can work, but the benefits of wrapping a fleet of semi-trucks far outweigh the advantages of adding them to any other vehicle type.
If you want to push for a more local focus for your company, the best way to do this is to sponsor community events. If you get your name out there enough times, the people who attend these events will start associating your company with them, making you a more favorable brand in their eyes.
On top of that, if you or your team show up to the event, set up a booth, and talk to interested customers, your sales potential will go through the roof. People love businesses that take time out of their day to support a local cause.
One of the more overlooked strategies for advertising your business offline is creating branded merch. Whether you offer products or services, making some merchandise with your name and logo is a good way to market yourself to people you would have never reached on your own.
People who like your company will proudly wear a shirt with your name on it or use one of your pens at work. When that happens, everyone they meet will now know who you are.
The final thing that we think you should try out if you haven’t already is to send out coupons for your business. With inflation seemingly in full swing right now, everybody’s looking for ways to save. If these people receive some quality coupons for your business, there’s a good chance they’ll come and check you out.
Of course, you’ll need to find that perfect balance of giving a good enough discount to get them in the door without it being so good that you lose money on the deal. However, if you play your cards right, they’ll be buying more than whatever the coupon was for, allowing you to come out on top.