Even though online marketing is the best way to advertise your company these days, that doesn’t mean it’s the only viable strategy. Some old-school methods of outdoor advertising are still quite effective at bringing people into your establishment. If you haven’t updated your outdoor marketing strategy in a while, now would be a good time to change it up. Here are some techniques you can use to improve it.
One of the biggest misconceptions some people make when advertising outside is assuming that any location for your ads will bring people in. This isn’t the case. Chances are, your target market isn’t everyone, which means that most people at a randomly selected location won’t be interested in what you’re promoting.
That’s why you must pick spots that primarily target your consumer base. For example, if you own a company that sells healthy foods, it would be a good idea to advertise near a fitness center. Targeting areas where your customers live, work, or spend their leisure time will bring them to your store.
Of course, location isn’t the only factor to consider when pursuing your target audience. You’ll need to think about the time of year as well. Not many businesses sell their products at a consistent rate all year long. You need to figure out when your peak seasons are and increase your outdoor marketing during those times.
To stick with the health food store example, a good time to increase your advertising at gyms would be the beginning of the year. Many people make New Year’s resolutions to get healthier. Seeing your ad after a good workout may send them to your store.
The key to improving your outdoor marketing strategy is to make sure you’re posting your brand everywhere and being consistent with how it looks. The more your target market sees your brand and grows accustomed to it, the more likely they’ll trust you. Brand recognition is integral to your company’s growth. That means your name and logo must be on every ad you run.
It doesn’t stop there, though. You also need to make sure your brand is clearly visible all over your place of business. You need more than just a sign over your doorway—you also need flags and banners set up across your property. Feel free to get creative with advertising outside your establishment. For example, setting up umbrellas for your outdoor marketing can be quite beneficial for your company.
In the end, many businesses have a problem with outdoor marketing since you can’t track it as well as online ads. However, that doesn’t mean it’s impossible. You can set up your ads in a way that will give you real data to work with on how effective they are. The easiest way to do this is to include a specialized link that only people who’ve seen the ad will know. You can also create a dedicated email address or phone number for your outdoor ads. No matter what you do, you’ll know that these customers came thanks to these advertisements.