Running a successful social media page isn’t just about likes or followers; it’s about engagement. Engagement is what will translate into sales. Depending on the industry, promoting your business should be no more than 50% product-focused. The other 50% should be brand based. Whether that be behind-the-scenes material or company milestones, it’s important to incorporate different topics that are relevant to your business.
There are other ways to promote your business, other than Facebook and Instagram Ads. Don’t disregard those entirely, though—as they allow for less thought about when to post and who to post to. Luckily, the steps that it takes to successfully promote your business on Facebook and Instagram are similar. Here are 5 tips on how to promote your business on FB and IG.
5 Tips on How to Promote Your Business on FB or IG