Running a successful social media page isn’t just about likes or followers; it’s about engagement. Engagement is what will translate into sales. Depending on the industry, promoting your business should be no more than 50% product-focused. The other 50% should be brand based. Whether that be behind-the-scenes material or company milestones, it’s important to incorporate different topics that are relevant to your business.
There are other ways to promote your business, other than Facebook and Instagram Ads. Don’t disregard those entirely, though—as they allow for less thought about when to post and who to post to. Luckily, the steps that it takes to successfully promote your business on Facebook and Instagram are similar. Here are 5 tips on how to promote your business on FB and IG.
5 Tips on How to Promote Your Business on FB or IG
One of the most important rules of any social media strategy is that you need to be more than just a publisher of content—you need to be involved. For Instagram, that means following other people, brands, and influencers. For Facebook, that means liking and commenting on the comment section of your posts and the posts of others. Social media platforms are a community, so you need to create and maintain your reputation as an outgoing, engaging company.
- Create Community
Strengthen your reputation by reposting content from followers, other local businesses, and local celebrities. Utilizing testimonials will show your followers that you care about the community, which will make them care about you. And let’s face it, you’re not the most unbiased source when it comes to your product. Posting testimonials will show that you’re right about what you’re saying.
- Demonstrate the Lifestyle of Your Product
Facebook and Instagram are the best platforms to showcase and share what your customers are doing with your product, which is why you shouldn’t be afraid to repost any pictures your customers post. This makes more people want to post about your product and, better yet, is free advertising for your business.
- Post Regularly but Avoid Blanket Posting
Everyone will say something different about how many posts you should make in a day and when to post throughout the day. It differs a bit between each platform, but the most important thing is to just make sure you post regularly. Don’t post a bunch in one day and then not post for a week. Stay consistent. That said, make sure to change up your post a bit between platforms. You’ll want to include different information and use a different picture or graphic if possible.
- Make Purchasing Easy
This is so important. It doesn’t matter if you share your products every day; if there isn’t an easy way for people to get your website or product, they probably won’t make a purchase. If you’re sharing visually appealing products on Instagram and using desirable photos and words for your Facebook posts, you need to make it possible for people to buy whatever it is that you’re advertising. You can put a bit.ly link in your business’s bio, which will send them to your website’s product page. A great optimized strategy is to use like2buy or have2haveit, which will create a page on your site that features only the products you’re posting about. This makes it super simple for consumers who want to buy the products you show off.