In any industry, branding is among the essential components of marketing success. First impressions matter, especially when it comes to making a statement to your customers about who you are as a company. Let’s explore a few tips on how to make an eye-catching logo for your business.
How would you describe your company in three words? A customer should be able to describe your business in similar words just by looking at your logo. That’s how effective your logo can be and why you should carefully consider its design.
For example, McDonald’s designed its golden arches to initially symbolize love because the company wanted customers to have comforting meals.
Trends come and go. While they may look great for a few months, the design industry moves fast. If you make an overly trendy logo, you might have to update it regularly, which can cost you time and money.
Instead, keep your logo simple while sticking to your company’s values to make it a statement image for your business.
Fonts are everything. The primary purpose of your logo is for customers to be able to recognize it. However, if you use a large cursive font for your whole logo, reading it might be difficult for them, especially from a distance.
But when you use dynamic yet straightforward font combinations, you design a winning logo that customers will be able to read and discern instantly.
It may be tempting to stick to black and white. While that may work for some companies, you might consider using a bit more color. Think of a logo in your head. Does it have a trademark color or colors? Do you know the business it belongs to instantly? If so, that may be because color plays a significant role in marketing.
Bright, bold hues naturally catch our eyes, but you must be strategic about where you place your colors.
Try to examine the color wheel, determine which colors match best, and combine them with your company’s values. For example, if your business sells natural fabric, you might incorporate earthy greens or beige to properly reflect your products.
As an owner, you must understand how to make an eye-catching logo for your business because it can make a notable difference in your success.