As a coffee shop owner, you must think of ways to promote your business year-round. Fortunately, the holiday season is the perfect time to market your shop through different branding tools. If you’re interested in some seasonal marketing ideas, check out these great holiday marketing ideas for coffee shops.
Gifts cards are an easy marketing and gifting tool that you can use in your coffee shop. Not only will it boost brand awareness, but it can bring in new and loyal customers. You can display gift cards next to your register or create a promotional sign that makes customers aware of them. In addition, you can train employees to suggestively sell them to all customers.
One thing that coffee shops can take advantage of during the holidays is seasonal drinks. You can pay homage to the season with holiday flavors with a festive flair and create different beverage concoctions. Perhaps you can create a mint-chocolate mocha or an eggnog latte. Ultimately, you and your employees have the creative range to concoct beverages your customers would enjoy.
During the holiday season, businesses have many opportunities to give back to their community and simultaneously raise brand awareness. For example, your coffee shop can donate warm beverages and baked goods to a charity event. You can add your coffee shop’s logo to beverage cups or display a sign that says, “donated by (insert coffee shop name).”
You can also run your own charity event within the shop. For instance, you can reserve a day where all sales from a specific beverage will go to a charity of your choice. In addition, you can encourage customers to donate as well.
Social media is a major marketing tool that helps all businesses. You can drive traffic to your social media pages during the holidays by launching a giveaway. To participate, customers must post a picture of their drink, use your hashtag (#coffeeshopnamegiveaway), and tag your social media page in the post. You can select random winners and offer various prizes, like gift cards, mugs, or even free coffee for a year. It’s important to note that the better the prize, the more people will likely participate.
As a coffee shop owner, you understand the importance of promoting your business year-round. Fortunately, the holiday season is a fantastic time for different marketing techniques. This list of holiday marketing ideas for coffee shops hopefully gave you some great suggestions.