January 14, 2019

What is Market Segmentation?

With all the time and money you put into a campaign, you may want to ensure that it has the best chance of success. Understanding what […]
January 9, 2019

Creative Local Marketing Ideas to Implement in 2019

Local marketing, or “neighborhood marketing,” is how small businesses implement specific techniques and strategies to increase brand awareness in their community. This often includes improving current […]
January 8, 2019

How to Know If Newspaper Advertising is Worth It

No matter the business, advertising is always a worthwhile investment. However, depending on different factors (size, industry, product/service, etc.), how, when, and what you spend on […]
January 4, 2019

How to Promote Your Business on FB or IG

Running a successful social media page isn’t just about likes or followers; it’s about engagement. Engagement is what will translate into sales. Depending on the industry, […]
January 2, 2019

Learn More About Businesses with the Best Content Marketing in 2018

2018 was a fantastic year for those involved with content marketing. Below are five businesses with the best content marketing campaigns in 2018, and a look […]
December 28, 2018

A Simple Walkthrough on How to Build Brand Equity

Brand equity is the value that your brand brings to the company. What a consumer believes, thinks, knows, and infers about a brand is critical to […]
October 16, 2018

5 Effective Ways to Increase Your Social Media Presence

Building a strong social media presence, especially from scratch, is a challenge many brands and businesses face. And while everyone dreams of starting out with a […]
October 16, 2018

Affordable Digital Marketing Tips for Small Businesses

For small businesses, coming up with an affordable digital marketing strategy can be a challenge. The good news is that digital marketing on a budget isn’t […]
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