Social media is one of the most popular forms of marketing today, and often, it’s one of the most affordable. When executed correctly, using social media to your advantage can greatly expand your customer base, which will increase your profits. If you don’t know where to start, we’ve got you covered. Follow our short guide on how to start a social media campaign.
At the beginning of each month, create an editorial calendar that lists out every post you’ll make in the next 30 days or so. It helps to have a solid plan throughout the month, as you can avoid posting content that’s too similar within the same few days.
A few minutes of research will tell you when users become the most active on different social media channels. You’ll get the most traffic if you schedule your posts to go live at these times. Most social media sites will allow you to schedule several posts ahead of time, so you don’t have to worry about being at your computer.
Your campaign is less about how many people see your posts, and moreso about the amount of conversions you get. You’ll only get these conversions if your ads stand out to users. Facebook ads continue to draw in customers, so research ways for your ads to really stand out and capture the attention of anyone scrolling through their feed.
This point can tie into the one above, but it’s important enough to earn its own section. Text-heavy ads don’t usually grab a user’s eye, as attention spans are short. A flashy image with a short blurb is the best way to get someone to notice your business. Save the long text for blog posts and email newsletters.
One thing that social media algorithms look at is the comments made on the post. Comments mean that people take notice of the content, and it’s good enough to encourage them to interact. You need to give users a reason to engage with your content, which you can achieve by asking questions and responding to comments.
Social media influencers have built a solid trust with their audience, which means their recommendations mean something to their audience. If what you offer is product-based, reach out to an influencer that may enjoy your product and negotiate a promotional deal with them. You should also try to give them a discount code they can offer to followers.