Tips for Marketing Seasonal Products

The holidays are right around the corner, and with them comes the biggest shopping season of the year. Many businesses find the holiday shopping season very lucrative and seize the opportunity to unveil new lines of seasonal or holiday-themed products. With these tips for marketing seasonal products, you, too, can see a profit for your business and end the year on a high note.

Give packaging a makeover

When it comes to seasonal products, the packaging is just as important as the items inside. This year, spruce up your products with a holiday-themed makeover. This makeover will help differentiate your products not only from the competition, but also from your regular products available during every other month of the year. Giving well-loved products a new, limited-time holiday look will help the product appear more exclusive and entice more shoppers to buy. When giving your product packaging a seasonal update, consider incorporating holiday-themed colors and symbols or mimicking the design of gift wrapping.

Host a holiday giveaway

The holidays are a time to give back, so why not join in the festive spirit with a holiday giveaway of your very own? Giving away free items during prime shopping season may seem counterintuitive, but it’s actually one of the best tips for marketing seasonal products. Treating shoppers to a sample of your seasonal products will entice them to purchase the full version and encourage them to purchase other items in your holiday product line. Hosting a holiday giveaway doesn’t have to mean simply doling out free products left and right, however. Offering a holiday discount to in-store shoppers or providing free gifts with purchases exceeding a certain dollar amount is also a great way to get in the holiday spirit and market your seasonal products.

Go big or go home

The holidays are the most wonderful time of the year for a reason. With everyone getting into the holiday spirit, it’s time for your business to do the same. Introducing holiday-themed, seasonal products is only half the battle—decorating your store in accordance with the seasonal items is also important. This will help draw customers’ focus to the new products. Highlighting your seasonal products with a unique in-store display will help attract new customers to your business while also delighting your returning customers. Making your seasonal product display the center of attention in your store will help increase the likelihood of purchase for these exclusive items.