5 of the Most Exciting Careers in Digital Marketing
The world of digital marketing is a quickly expanding and tremendously innovative one. With the role of digital marketing becoming increasingly essential to all businesses, careers in digital marketing are booming. Interested in pursuing digital marketing, but not sure where you fit in? These 5 distinct digital marketing careers offer something for everyone.
1. SEO/SEM Specialist
Ranking highly on a search engine results page can be make or break for a company. SEO and SEM specialists are here to ensure a website gets all the traffic it can. Search engine algorithms are always changing, and that’s why this digital marketing career is such an essential one. If you love knowing the ins and outs of the technicalities within digital marketing, a career as an SEO or SEM specialist will be a fulfilling one.
2. Content Manager
No matter the agency or marketing team, the role of a content manager is always necessary. On the tin, content management may just seem like crafting copy and content, but there’s much more to it than that. Proper organization must also be accounted for, not to mention how best to execute said content. With content creation and execution both being necessary components, this role is perfect for those who like to do it all.
3. Email Marketing Specialist
Nearly everyone has an email address, and most people check it multiple times a day. That idea alone should tell you why the job of an email marketing specialist is so important. One of the most effective forms of internet marketing, a career as an email marketing specialist will be exciting and ever-changing. In charge of the creation and launching of various email campaigns, the world of email marketing is both analytical and creative. If you have a love for writing and communication, this position is the perfect match.
4. Marketing Assistant
Sometimes it’s best to start with the basics. If you’re in the early stages of your career, a role as a marketing assistant is the perfect fit. This is a support role, lending aid to marketing managers. As a marketing assistant, you’ll help with everything from campaign copy to event planning. The perfect jumping off point for any aspiring digital marketing professional, the job of a marketing assistant will help you to realize where your passions lie.
5. Social Media Marketer
If you love to connect with customers, there’s no better way than through the role of a social media marketer. Social media has emerged on the scene in a big way, making it an incredibly innovative and fast-paced sector of digital marketing. Using analytics, social media marketers can understand how best to communicate with customers, bridging the gap between company and consumer. The excitement of social media lies in the need to grab your audience’s attention, allowing social media marketers to be bold and creative.
