Unique Local Advertising Tactics To Make Your Business Pop

Small businesses may not be able to compete internationally, but they usually find a level playing field in their own communities. Yet even on the local level, it can be hard to grab attention and differentiate your business from the competition. Naturally, having a web and social media presence is important, but don’t neglect your physical ground game. Here are some unique local advertising tactics to make your business pop.

Collaborate With Local Influencers

You probably won’t be able to convince an international soccer player or multiplatinum performer to tout your company. That’s okay. Instead, look for local personalities and opinion leaders in your own community. Reach out and invite them to events, offer free products, or grant discounts in exchange for promoting your business on their websites and social media platforms. Naturally, if this person already likes and uses your products, the messaging will be more authentic. A good partnership is mutually beneficial, looks good, and brings more clients to your door.

Display Grand Old Flags

While signage always has a place in local advertising and marketing, flags are some of the oldest and most effective advertising means around. With their combination of messaging and action, especially during a breezy day, branded flags can help you attract customers. Basically, these are flags printed with your logo, brand colors, and a bit of memorable messaging.

Place them outside your store or by your booth at local events, or arrange them on the street in a way that leads customers to you. Branded flags raise visibility, are customizable and cost-effective, and are perfectly noticeable and memorable.

Host Community Events

People won’t know who you are if you never introduce yourself. Host local events in your store, on the company premises, or elsewhere in your community. Advertise and conduct workshops on topics that people may find handy in their own lives (such as how to fix something, accounting tips, arts and crafts, and the like).

You can also host pop-up shops at established fairs, sporting events, and other gatherings. Whatever you do, provide refreshments and entertainment to bring people in. Then, introduce them to your staff and provide samples and sign-ups to keep them interested. When the event is over, reach out to your new contacts to keep the conversation going.

Alert the Media!

You don’t need to appear on the front covers of the biggest newspapers in the country to get attention. Local newspapers, websites, magazines, and radio stations are often looking for content to share. A short story in one of these outlets can boost your visibility, introduce your brand to a new audience, and establish brand credibility in your region. Draft and send press releases to the above publications and reach out to local editors and reporters about upcoming events, new products and services, and similar tidbits. You can also consider buying ad space in these places.

Those are just a few unique local advertising tactics to make your business pop. Incorporating these ideas into your marketing strategy helps you stand out and resonate with your target audience. Foster connection and engage with your community to build a strong customer base and drive growth.